JK LEE BLACK BELT ACADEMY
MORE THAN JUST MARTIAL ARTS
Capitalize on appealing to the right audience with the right message. Martial arts is more than just a sport.
J.K. Lee tasked us with creating a powerful piece of content promoting the incredible benefits JK Lee's Black Belt Academy brings your kids and your family. Using real video from the Fall Tournament of Champions with an audio clip of an actual JK Lee student's mom, we imagined what it would be like to promote JK Lee's martial arts to every mother and family in the world. While Master Lee and his team worked hard and focused on creating a great tournament, we filmed, captured photos and edited through the night and posted the finished product. According to thousands of parents in the martial art community, J.K. Lee has become the most well known black belt academy around all of Wisconsin, while simultaneously being known around the world. J.K Lee holds the most engaging brand posts on Facebook raising the bar for martial art brands all around the world.